Pay Per Click and Sponsored Search Engine Advertising by Digital Marketing Experts in Virginia Beach and Hampton Roads

Basically, sponsored search engine ad campaigns work like this …

You determine which key words you want your ad to show up on Search Engine Result Pages, (SERP). You then select the dollar amount you are willing to pay to have your ad show up, (Remember for the best results you’ll want to be the First, Second or Third Listing.) Then you determine the daily budget you want to spend. (There are other factors, like determining what regions you’ll want your ads to display and if you want them to display on relevant websites, and more.)

Then you create a compelling ad that will entice some one searching that keyword to click on your ad. If you have selected a number of key words than you will want your ad to be key word specific. Don’t use the same ad for all keywords. Special offers and discounts are very effective in these tough economic times.

Pay per Click by Digital Marketing Experts Virginia Beach

 

You will also want to make sure to create separate landing pages for specific ad campaigns. The biggest mistake businesses make is to dump the interested visitor on the home page of your website where they have to look for the information your ad described. Landing pages also provide a method to measure the effectiveness of your search campaign.

Contact the experts at TEC Consulting to find out more about how sponsored ads can help increase your web traffic and boost your business’ bottom line.

TEC Consulting LLC has digital marketing experts in the major metropolitan areas of Virginia Beach, Virginia including the Hampton Roads Communities of Norfolk, Virginia Beach, Chesapeake, Portsmouth, Suffolk, Newport News, Virginia

Contact our Virginia Beach Office to discuss your digital marketing needs.